01164cam a22002775a 4500 2630439 20151029105543.0 990311s2008 enka frb 001 0 eng d 0750686332 9780750686334 DLC DLC DLC EG-ScBUE eng 658.812 22 GUM Gummesson, Evert, 1936- 4128 Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson. 3rd ed. Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008. xiv, 376 p. : ill. ; 25 cm. Marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Index : p. 365-376. Bibliography : p. 345-363. Relationship marketing. 4129 BUEsh Marketing 3301 Management. BUEsh BUEsh BUSADM June2015 October2015 ddc BB 11083 11083 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2009-03-17 purchase 1 658.812 GUM 000015676 2025-07-15 00:00:00 2010-02-01 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2009-03-17 purchase 2 1 658.812 GUM 000015674 2025-07-15 00:00:00 2016-10-24 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2009-03-17 purchase 6 658.812 GUM 000015673 2025-07-15 00:00:00 2016-10-31 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2009-03-17 purchase 2 658.812 GUM 000015677 2025-07-15 00:00:00 2010-05-25 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2009-03-17 purchase 4 1 658.812 GUM 000015678 2025-07-15 00:00:00 2018-04-24 BB 0 0 ddc 0 0 MAIN MAIN 1ST 2009-03-22 purchase 0 658.812 GUM 000015675 2025-07-15 00:00:00 NB 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2009-04-23 purchase 239.50 364 5 4 658.812 GUM 000015986 2025-07-15 00:00:00 2016-10-29 BB 0 0 ddc 0 0 Scientific MAIN MAIN 1ST 2015-07-01 Purchase 320.00 1091 0 658.812 GUM 000039324 2025-07-15 00:00:00 400.00 BB