Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., c.2004.Edition: 9th edDescription: xxvi, 790 p. : ill. (chiefly col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072536861
- 9780072536867
- 658.83420973 HAW 22
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CD | DVD - With book
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| 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : |
Index: p. 755-790.
Includes bibliographical references.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
Mohamed Hussein
Reviewed by: Wessam
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