Relationship marketing / edited by John Egan and Michael J. Harker.
Material type:
TextSeries: Sage library in business and managementPublication details: London ; Thousand Oaks : SAGE,2005. 2005.Description: 3 v. : ill. ; 25 cmISBN: - 1412908663 (3 v. set : cased)
- 658.812 REL
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Central Library First floor | 658.812REL (Browse shelf(Opens below)) | Available | 000010868 |
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Distributer: Baccah.
Includes bibliographical references and index.
v. 1. Shaking the foundations : the origins of relationship marketing -- v. 2. A broad church : conceptual and theoretical development in relationship marketing -- v. 3. Paradigm and perspective: the future of relationship marketing.
Catalogued By: Mahitab.
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