Marketing / William M. Pride, O.C. Ferrell.
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TextPublication details: Boston : Houghton Mifflin Co.,2008 2008.Edition: 14th edDescription: 1 v. (various pagings) : ill. ; 29 cmISBN: - 9780618799701 (hbk. : library ed.)
- 0618799702 (hbk. : library ed.)
- 658.8 PRI
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Rev. ed. of: Marketing : concepts and strategies. 2006.
distributer: Bacca
Includes bibliographical references and indexes.
catalogued by: wessam
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