Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.

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TextPublication details: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005.Description: xvii, 205 p. : ill. ; 24 cmISBN:

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Catalogued By: Mahitab.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				658.812GUP (Browse shelf(Opens below))					Available			000007873

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Distributer: Al-Ahram.

Includes bibliographical references (p. 187-198) and index.

Catalogued By: Mahitab.

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