Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type:
TextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 5th edDescription: xvii, 549 p. : col. ill. ; 26 cmISBN: - 013091360X
- 658.8342 S6891
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Includes bibliographical references and indexes.
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