The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer.

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TextPublication details: London ; Sterling, VA. : Kogan Page,2004 2004.Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN:

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	Book - Borrowing	Central Library First floor				658.8343 KAP (Browse shelf(Opens below))					Available			000001711
	NB - Book (Non borrowing)	Central Library First floor				658.8343 KAP (Browse shelf(Opens below))					Not for loan			000000157

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Rev. ed. of: Strategic brand management. 1994?

Includes bibliographical references (p. [471]-483) and index.

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