Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrongs, University of North Carolina.
Material type:
TextPublisher: Upper Saddle River, New Jersey : Prentice Hall Inc., [2004]Publisher: c2004Edition: Tenth edition; International editionDescription: 1 volume (various pagings) : illustrations (some color) ; 28 cmContent type: - text
- unmediated
- volume
- 9780131212763
- 0131212761
- 658.80076 22 KOT
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Central Library First floor | Donation-Gift | 658.80076 KOT (Browse shelf(Opens below)) | Available | 000056923 |
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| 658.8005 MAR The Marketing Review / | 658.80072 WIN Marketing analytics : | 658.80076 KOT Principles of marketing / | 658.80076 KOT Principles of marketing / | 658.80088297 ALS The principles of Islamic marketing / | 658.80094 EUR European casebook on principles of marketing / | 658.802 BLY Essentials of Marketing / |
Includes appendix.
Includes glossary.
Includes bibliographical references and index.
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