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Principles of marketing / Philip Kotler, Northwestern University [and three others]

Contributor(s): Material type: TextSeries: Always learningPublisher: Harlow : Pearson Education, 2011Edition: Arab world editionDescription: 1 volume (various pagings) : illustrations (colour) ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): Genre/Form: DDC classification:
  • 658.8 22 PRI
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Donation-Gift 658.8 PRI (Browse shelf(Opens below)) Available 000056232
Total holds: 0

Includes glossary.

Includes Appendices.

Includes bibliographical references and index.

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