Advertising : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
Material type:
TextPublisher: New Jersey : Pearson Education, Inc., [2009]Copyright date: c2009Edition: Eighth edition, International editionDescription: 686 pages : illustrations (chiefly color) ; 28 cmContent type: - text
- unmediated
- volume
- 9780135009383 (pbk.)
- 0135009383 (pbk.)
- 659.1 MOR 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | Donation-Gift | 659.1 MOR (Browse shelf(Opens below)) | Available | 000050358 |
Browsing Central Library shelves,Shelving location: First floor Close shelf browser (Hides shelf browser)
| 659.1 LAN Kleppner's advertising procedure / | 659.1 MAT Advertising Management: | 659.1 MOR Advertising & IMC : | 659.1 MOR Advertising : principles & practice / | 659.1 OGU Advertising and Integrated Brand Promotion / | 659.1 OGU Advertising and Integrated Brand Promotion / | 659.1 PER Strategic Advertising Management / |
Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
Includes glossary.
Includes appendices.
Includes bibliographical references and index.
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