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Public policy and marketing thought : proceedings from the ninth Paul D. Converse Symposium / edited by Alan R. Andreasen, University of Illinois and Seymour Sudman, University of Illinois.

Contributor(s): Material type: TextPublisher: Chicago : American Marketing Association, [1976]Copyright date: c1976Description: ix, 161 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0087750736
Subject(s): Genre/Form: DDC classification:
  • 381 PUB 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 381 PUB (Browse shelf(Opens below)) Available 000049855
Total holds: 0

"The papers in this volume were presented at the ninth Paul D. Converse Symposium held at the University of Illinois, May 16-17, 1975."

Includes bibliographical references.

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