Public policy and marketing thought : proceedings from the ninth Paul D. Converse Symposium / edited by Alan R. Andreasen, University of Illinois and Seymour Sudman, University of Illinois.
Material type:
TextPublisher: Chicago : American Marketing Association, [1976]Copyright date: c1976Description: ix, 161 pages ; 23 cmContent type: - text
- unmediated
- volume
- 0087750736
- 381 PUB 22
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Book - Borrowing
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Central Library First floor | Baccah | 381 PUB (Browse shelf(Opens below)) | Available | 000049855 |
Total holds: 0
"The papers in this volume were presented at the ninth Paul D. Converse Symposium held at the University of Illinois, May 16-17, 1975."
Includes bibliographical references.
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