Advertising : principles & practice / William Wells, University of Minnesota, Sandra Moriarty, University of Denver, John Burnett, University of Colorado.

By:

Wells, William, 1926- [author.]

Contributor(s):

Material type:

TextPublisher: Upper Saddle River, New Jersey : Pearson Education / Prentice Hall, [2003]Copyright date: c2003Edition: Sixth edition; International editionDescription: xxxii, 599 pages ; illustrations (color) ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0131202065
9780131202061

Other title:

Advertising : principles and practice

Subject(s):

DDC classification:

659.1 WEL 22

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor		unknown		659.1 WEL (Browse shelf(Opens below))					Available			000049637

Total holds: 0

Includes bibliographical references and index.

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Advertising : principles & practice / William Wells, University of Minnesota, Sandra Moriarty, University of Denver, John Burnett, University of Colorado.

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