Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.
Material type:
TextPublisher: Englewood Cliffs, New Jersey : Prentice Hall, [1989]Copyright date: c1989Description: xxi, 728 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 013119108X
- 658.802 CAS 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | unknown | 658.802 CAS (Browse shelf(Opens below)) | Available | 000049546 |
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| 658.80094 EUR European casebook on principles of marketing / | 658.802 BLY Essentials of Marketing / | 658.802 BLY Essentials of Marketing / | 658.802 CAS Cases in strategic marketing / | 658.802 CHA Entrepreneurial marketing : sustaining growth in all organisations / | 658.802 COH The Practice of marketing Management : | 658.802 COT The Professional’s Guide to Target Marketing / |
Includes bibliographical references.
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