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Developing the public relations campaign : a team-based approach / Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University.

By: Contributor(s): Material type: TextPublisher: Boston : Pearson, [2014]Copyright date: c2014Edition: Third editionDescription: xvii, 238 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780205066728
  • 0205066720
Subject(s): Genre/Form: DDC classification:
  • 659.2 BOB 22
Contents:
Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 659.2 BOB (Browse shelf(Opens below)) Available 000049417
Total holds: 0

Includes bibliographical references and index.

Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues.

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