Social marketing in the 21st century / Alan R. Andreasen, Georgetown University.
Material type:
TextPublisher: California : Sage Publications, Inc., [2006]Copyright date: c2006Description: xi, 264 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781412916349 (pbk.)
- 361.00688 AND 22
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Central Library First floor | Baccah | 361.00688 AND (Browse shelf(Opens below)) | Available | 000049295 |
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| 358.30973 WEA Weapons of Terror : | 358.30973 WEA Weapons of Terror : | 359.00962 ت ا ر تاريخ البحرية المصرية / | 361.00688 AND Social marketing in the 21st century / | 361.00723 VAR Secondary data analysis / | 361.1 KEN Social problems / | 361.1 MAC Social problems / |
Includes bibliographical references and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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