Events management / Glenn A.J. Bowdin, Head, UK Centre for Events Management, Leeds Metropolitan University, UK [and four others]
Material type:
TextSeries: Events management seriesPublisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, Taylor and Francis Group, [2011]Copyright date: c2011Edition: Third editionDescription: xxxiv, 739 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781856178181 (pbk.)
- 1856178188 (pbk.)
- 394.2068 EVE 22
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| 394.2 VEA Research methods for arts and event management / | 394.2 VEA Research methods for arts and event management / | 394.2 VEA Research methods for arts and event management / | 394.2068 EVE Events management / | 394.26068 FES Festival & special event management / | 395 ج ل ا الاستراتيجية والدبلوماسية والبروتوكول : بين الإسلام والمجتمع الحديث/ | 398.095367 ك م ا مدخل لدراسة الفولكلور الكويتي / |
Previous ed.: 2006.
Includes bibliographical references and index.
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
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