Image from Google Jackets

Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

By: Material type: TextPublisher: New York, NY ; Milton Park, Abingdon, Oxon : Routledge, Taylor and Francis Group, 2018Description: xix, 230 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138695443 (pbk)
Subject(s): Genre/Form: DDC classification:
  • 659.144 JUS 22
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 659.144 JUS (Browse shelf(Opens below)) 34035 Available 000048581
Total holds: 0

Includes bibliographical references and index.

What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close

Novelist Select

© BUE Library 2020