Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

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TextPublication details: Mason, OH : Thomson/South-Western,2007 2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				658.8 SHI (Browse shelf(Opens below))					Available			000002118
	Book - Borrowing	Central Library First floor				658.82 SHI (Browse shelf(Opens below))					Available			000001401

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Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

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