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Marketing research / David A. Aaker... [et al.].

Contributor(s): Material type: TextPublication details: Hoboken, NJ : John Wiley & Sons, c.2016.Edition: 12th edDescription: xxiii, 732 p. : ill. ; 26 cmISBN:
  • 9781119238720 (pbk. : alk. paper)
  • 9781119222019 (evalc)
  • 9781119355274
Subject(s): Genre/Form: Additional physical formats: Online version:: Marketing researchDDC classification:
  • 658.83 MAR 22
Summary: Marketing Research prepares marketing students to make data driven business decisions.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.83 MAR (Browse shelf(Opens below)) Available 000044018
Total holds: 0

Includes bibliographical references and index.

Marketing Research prepares marketing students to make data driven business decisions.

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