Customer Equity Management / Roland T. Rust, Katherine N. Lemon, Das Narayandas.
Material type:
TextPublication details: Upper Saddle River : Pearson/Prentice Hall, c.2005.Description: xxii, 552 p. : ill. ; 24 cm+ CD ROMISBN: - 0131419293
- 9780131419292
- 658.812 RUS 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
CD | DVD - With book
|
Central Library First floor | 658.812 RUS (Browse shelf(Opens below)) | Available | 000007439 | ||||||||||||||
Book - Borrowing
|
Central Library First floor | 658.812 RUS (Browse shelf(Opens below)) | Available | 000001553 |
Total holds: 0
Browsing Central Library shelves,Shelving location: First floor Close shelf browser (Hides shelf browser)
| 658.812 PEE Customer relationship management / | 658.812 PEE Customer relationship management / | 658.812 RAO The little book of big customer satisfaction measurement / | 658.812 RUS Customer Equity Management / | 658.812 RUS Customer Equity Management / | 658.812 SHA Relationship Marketing : | 658.812 TAN Dynamic customer strategy : |
Index : p. 541-552.
Includes bibliographical references.
yassmeen ashraf
There are no comments on this title.
Log in to your account to post a comment.