Marketing communications : from fundamentals to strategies / Michael L. Rothschild.
Material type:
TextPublication details: Lexington : D. C. Heath, c.1987.Description: 1 v. (Various pagings) : ill. (some col.) ; 27 cmISBN: - 0669072109
- 659 22 ROT
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Central Library First floor | 659 ROT (Browse shelf(Opens below)) | Available | 000047417 |
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| 658 ه وا الإدارة : | 658 و ت ر الإستراتيجية الإدارية / | 659.2CUT Effective public relations / | 659 ROT Marketing communications : | 659.1 ALT Advertising Creative : | 659.1 ARE Contemporary advertising / | 659.1 ARE Contemporary Advertising and Integrated Marketing Communications / |
Includes bibliographical references and index.
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