How brands grow : what marketers don't know / by Byron Sharp.

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TextPublication details: Oxford ; New York : Oxford University Press, 2017.Edition: 1st ed., Reprint edDescription: xvii, 228 p. : ill. ; 23 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor		Baccah		658.827 SHA (Browse shelf(Opens below))					Available			000046862

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Previous	658.827 NEU The brand gap :	658.827 RIE Brand management /	658.827 ROM How brands grow /	658.827 SHA How brands grow :	658.827 YOU Brand media strategy :	658.82701 BRA The philosophy of branding :	658.82721 VAN The brand management checklist :	Next

Reprint of the 2010 ed.

Bibliography : p. 218-228.

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