Online brand communities : using the social web for branding and marketing / Francisco J. Martinez Lopez.

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TextPublication details: New York : Springer international publishing ; c. 2016.Edition: 1st edDescription: viii, 253 p. : ill. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor		Baccah		658.8 MAR (Browse shelf(Opens below))		25840			Available			000045196

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Includes bibliographical references.

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