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Online political communication : how to use the web to build consensus and boost participation / by Gianluca Giansante.

By: Material type: TextPublication details: Cham : Springer, c.2015.Description: xv, 188 p. : ill. ; 24 cmISBN:
  • 9783319176161 (pbk.)
Subject(s): DDC classification:
  • 320.014 GIA 22
Summary: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor THe Middle East Observer 320.014 GIA (Browse shelf(Opens below)) 2202 Available 000032324
Total holds: 0

Includes bibliographical references.

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

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