Mass media research : an introduction / Roger D. Wimmer, Wimmer Research, Joseph R. Dominick, University of Georgia.
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublisher: Delhi : Wadsworth / Cengage Learning, [2014]Copyright date: c2014Edition: Tenth editionDescription: xiii, 481 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9788131526286
- 8131526283
- 302.23072 WIM 22
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| 302.23072 SCH Researching audiences / | 302.23072 WEE Research methods for media and communication / | 302.23072 WIM Mass media research : an introduction / | 302.23072 WIM Mass media research : an introduction / | 302.230722 MED Media history and the archive / | 302.23081 KRI Gender and media : | 302.2309 BOS Mass media and historical change : |
Includes glossary.
Includes bibliographical references and index.
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