The Marketing plan : handbook / Marian Burk Wood.
Material type:
TextPublication details: Harlow : Pearson Education Limited, c.2014.Edition: 5th ed., Pearson New International edDescription: ii, 214 p. : ill. ; 28 cmISBN: - 9781292021676 (paperback)
- 658.802 WOO 22
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Central Library First floor | Baccah | 658.802 WOO (Browse shelf(Opens below)) | 21758 | Available | 000039623 |
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| 658.802 WAL Marketing Strategy : | 658.802 WOO The Marketing Plan Handbook / | 658.802 WOO The Marketing Plan Handbook / | 658.802 WOO The Marketing plan : | 658.802 WOO Essential guide to marketing planning / | 658.802 WOO Essential guide to marketing planning / | 658.802 WOO Essential guide to marketing planning / |
Index : p. 207-214.
Includes glossary.
Includes bibliographical references.
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