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Competing in emerging markets : cases and readings / edited by Hemant Merchant.

Contributor(s): Material type: TextPublication details: New York ; Abingdon : Routledge / Taylor & Francis Group, 2008.Description: xxiii, 251 p. : ill. ; 25 cmISBN:
  • 9780415399500 (pbk. : alk. paper)
  • 0415399505 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.049 COM 22
Contents:
Dell's dilemma in Brazil : negotiating at the state level / Roy Nelson -- Kmart de Mexico S.A. de C.V. (abridged) / David Ager, Wendy Evans, and David Conklin -- Unicord PLC : the Bumble Bee acquisition / Hemant Merchant and Nima Narchi -- Nora-sakari : a proposed JV in Malaysia (revised) / R. Azimah Ainuddin and Paul Beamish -- Red star China : discovering the essence of guanxi (a) / Neil Abramson and Hemant Merchant -- Hero Honda Motors (India) Ltd. : is it Honda that made it a hero? / Kannan Ramaswamy and Rahul Sankhe -- Strategic crossroads at Matav : Hungary's telecommunications powerhouse / Jordan Mitchell and Paul Rouse -- Managing Pibrex Russia (a) : new crisis, old grievances / Rachel Doern and Carl F. Fey -- Olly Racela in Bangkok / Hemant Merchant -- Distance still matters : the hard reality of global expansion / Pankaj Ghemawat -- Strategy under uncertainty / Hugh Courtney, Jane Kirkland, and Patrick Viguerie -- Harnessing the science of persuasion / Robert B. Cialdini -- Achieving business success in Confucian societies : the importance of guanxi (connections) / Irene Y.M. Yeung and Rosalie L. Tung -- The role of family conglomerates in emerging markets : what western companies should know / Daekwan Kim, Destan Kandemir, and S. Tamer Cavusgil -- Transferring management knowledge to Russia : a culturally based approach / Ruth C. May, Sheila M. Puffer, and Daniel J. McCarthy.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Scientific 658.049 COM (Browse shelf(Opens below)) 1091 Available 000039303
Total holds: 0

Includes bibliographical references.

Dell's dilemma in Brazil : negotiating at the state level / Roy Nelson -- Kmart de Mexico S.A. de C.V. (abridged) / David Ager, Wendy Evans, and David Conklin -- Unicord PLC : the Bumble Bee acquisition / Hemant Merchant and Nima Narchi -- Nora-sakari : a proposed JV in Malaysia (revised) / R. Azimah Ainuddin and Paul Beamish -- Red star China : discovering the essence of guanxi (a) / Neil Abramson and Hemant Merchant -- Hero Honda Motors (India) Ltd. : is it Honda that made it a hero? / Kannan Ramaswamy and Rahul Sankhe -- Strategic crossroads at Matav : Hungary's telecommunications powerhouse / Jordan Mitchell and Paul Rouse -- Managing Pibrex Russia (a) : new crisis, old grievances / Rachel Doern and Carl F. Fey -- Olly Racela in Bangkok / Hemant Merchant -- Distance still matters : the hard reality of global expansion / Pankaj Ghemawat -- Strategy under uncertainty / Hugh Courtney, Jane Kirkland, and Patrick Viguerie -- Harnessing the science of persuasion / Robert B. Cialdini -- Achieving business success in Confucian societies : the importance of guanxi (connections) / Irene Y.M. Yeung and Rosalie L. Tung -- The role of family conglomerates in emerging markets : what western companies should know / Daekwan Kim, Destan Kandemir, and S. Tamer Cavusgil -- Transferring management knowledge to Russia : a culturally based approach / Ruth C. May, Sheila M. Puffer, and Daniel J. McCarthy.

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