Consumer behavior / Martin Evans, Ahmad Jamal, Gordon Foxall.
Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, Ltd., c2006.Description: xv, 404 p. : ill. ; 26 cmISBN: - 0470093528 (alk. paper)
- Consumer behavior
- 658.8/342 Ev151
Contents:
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | 658.8342 EVA (Browse shelf(Opens below)) | Available | 000002381 |
Total holds: 0
Browsing Central Library shelves,Shelving location: First floor Close shelf browser (Hides shelf browser)
| 658.83028 MAZ Statistics for marketing and consumer research / | 658.830285554 BUR Basic marketing research : | 658.8340846 AGI The aging consumer : | 658.8342 EVA Consumer behavior / | 658.8342 FOX Consumer behaviour : | 658.8342 FOX Explaining consumer choice / | 658.8342 IQA Consumer culture and the media : |
Includes bibliographical references (p. [368]-388) and index.
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
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