Destination marketing : an integrated marketing communication approach / Steven Pike.
Material type:
TextPublication details: New York : Routledge / Taylor & Francis Group, c.2008.Description: xv, 406 p. : ill. ; 25 cmISBN: - 9780750686495
- 338.47910688 PIK 22
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Central Library First floor | Baccah | 338.47910688 PIK (Browse shelf(Opens below)) | Available | 000038362 | |||||||||||||
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Central Library First floor | Baccah | 338.47910688 PIK (Browse shelf(Opens below)) | Available | 000038351 | |||||||||||||
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Central Library First floor | Baccah | 338.47910688 PIK (Browse shelf(Opens below)) | Available | 000038361 |
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| 338.47910688 MOR Marketing and managing tourism destinations / | 338.47910688 PIK Destination marketing : | 338.47910688 PIK Destination marketing : | 338.47910688 PIK Destination marketing : | 338.47910688 PIK Destination marketing organisations / | 338.47910688 PIK Destination marketing : | 338.4791091724 TEL Tourism and development in the developing world / |
Index : p. 397-406.
First edition 2008.
Bibliography : p. 371-396.
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