Marketing : principles and practice / Dennis Adcock ... [et al.]
Material type:
TextPublication details: London : Pitman Publishing, 1995 Edition: 2nd edDescription: xii, 420 p. : ill. (col.) ; 25 cmISBN: - 0273607340 (pbk)
- 9780273607342
- 658.8 22 MAR
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Central Library First floor | Donation-Gift | 658.8 MAR (Browse shelf(Opens below)) | Available | 000035563 |
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| 658.8 MAJ The essence of marketing / | 658.8 MAR Marketing / | 658.8 MAR Marketing / | 658.8 MAR Marketing : | 658.8 MAR Online brand communities : | 658.8 MAR Marketing management / | 658.8 MAX Marketing : |
Index : p. 407-420.
Includes glossary.
Includes appendix.
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