Image from Google Jackets

Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack.

Contributor(s): Material type: TextPublication details: Thousand Oaks, Calif. : SAGE, c2012.Description: ix, 523, [21] p. : ill. ; 24 cmISBN:
  • 9781412996037 (pbk.)
  • 1412996031 (pbk.)
Subject(s): DDC classification:
  • 658.8 22 CAS
Contents:
Machine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young -- Eat2Eat.com -- 8.Sales Promotions -- SC Johnson: Planning Coupon Promotions -- Phillips Foods, Inc.: Introducing King Crab to the Trade -- Boots: Hair-Care Sales Promotion -- 9.Personal Selling -- Global Source Healthcare: Allocating Sales Resources -- Spectrum Brands, Inc. -- The Sales Force Dilemma -- Biomed Co., Ltd.: Designing a New Sales Compensation Plan -- 10.Internal Communications -- Retail Execution: Linens 'n Things -- GDR Versus Kodak -- Bart Film Scanner -- 11.External Communications -- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership -- "Hips Feel Good" -- Dove's Campaign for Real Beauty -- New Balance: Developing an Integrated CSR Strategy -- 12.Distribution and Supply Chain Management -- YvesCreations LLC: Alex Goes to Hollywood -- Eureka Forbes Ltd.: Growing the Water Purifier Business -- Kraft Foods: The Coffee Pod Launch -- 13.Website and Internet Management -- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? -- Anduro Marketing: Internet Services Vs. Software Sales -- Molson Canada: Social Media Marketing -- 14.Customer Retention and Recovery -- Ten Thousand Villages of Cincinnati: The First Year and Beyond -- Personal Shoppers at Sears: The Elf Initiative -- 15.Marketing Control -- Microsoft and the Xbox 360 Ring of Death -- Kenexa.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
NB - Book (Non borrowing) Central Library First floor Baccah 658.8 CAS (Browse shelf(Opens below)) Not for loan 000028453
Book - Borrowing Central Library First floor Baccah 658.8 CAS (Browse shelf(Opens below)) Available 000028454
Book - Borrowing Central Library First floor Baccah 658.8 CAS (Browse shelf(Opens below)) Available 000028455
Book - Borrowing Central Library First floor Baccah 658.8 CAS (Browse shelf(Opens below)) Available 000028456
Total holds: 0

Includes bibliographical references.

Machine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young -- Eat2Eat.com -- 8.Sales Promotions -- SC Johnson: Planning Coupon Promotions -- Phillips Foods, Inc.: Introducing King Crab to the Trade -- Boots: Hair-Care Sales Promotion -- 9.Personal Selling -- Global Source Healthcare: Allocating Sales Resources -- Spectrum Brands, Inc. -- The Sales Force Dilemma -- Biomed Co., Ltd.: Designing a New Sales Compensation Plan -- 10.Internal Communications -- Retail Execution: Linens 'n Things -- GDR Versus Kodak -- Bart Film Scanner -- 11.External Communications -- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership -- "Hips Feel Good" -- Dove's Campaign for Real Beauty -- New Balance: Developing an Integrated CSR Strategy -- 12.Distribution and Supply Chain Management -- YvesCreations LLC: Alex Goes to Hollywood -- Eureka Forbes Ltd.: Growing the Water Purifier Business -- Kraft Foods: The Coffee Pod Launch -- 13.Website and Internet Management -- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? -- Anduro Marketing: Internet Services Vs. Software Sales -- Molson Canada: Social Media Marketing -- 14.Customer Retention and Recovery -- Ten Thousand Villages of Cincinnati: The First Year and Beyond -- Personal Shoppers at Sears: The Elf Initiative -- 15.Marketing Control -- Microsoft and the Xbox 360 Ring of Death -- Kenexa.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close

Novelist Select

© BUE Library 2020