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Ethical Marketing / Patrick E. Murphy ... [et al.].

Contributor(s): Material type: TextSeries: Basic ethics in actionPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Description: xxi, 266 p. ; 23 cmISBN:
  • 0131848143
  • 9780131848146
Subject(s): DDC classification:
  • 174.96588 22 ETH
Contents:
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library Lower Floor Baccah 174.96588 ETH (Browse shelf(Opens below)) Available 000028633
Book - Borrowing Central Library Lower Floor Baccah 174.96588 ETH (Browse shelf(Opens below)) Available 000028362
Book - Borrowing Central Library Lower Floor Baccah 174.96588 ETH (Browse shelf(Opens below)) Available 000028363
Total holds: 0

Includes bibliographical references (p. 248-257) and index.

Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.

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