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Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.

By: Contributor(s): Material type: TextPublisher: New York : McGraw-Hill Irwin, [2010]Copyright date: c2010Edition: Second edition; International student editionDescription: xxxv, 683 pages : illustrations (color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071285466
  • 9780071285469
Subject(s): DDC classification:
  • 658.8 GRE 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) Available 000048546
Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) Available 000033820
Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) Available 000033821
Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) Available 000033822
Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) 12 Available 000027714
Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) 12 Available 000027715
Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) 12 Available 000027716
Total holds: 0

Includes bibliographical references and indexes.

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