Marketing Communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Material type:
TextPublication details: New York : Financial Times/Prentice Hall, 2010 2010Edition: 4th edDescription: 660 p. : ill. ; 25 cmISBN: - 0273721380
- 9780273721383
- 658.802 22 PEL
- HF5415.123 .P45 2001
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Central Library First floor | Baccah | 658.802 PEL (Browse shelf(Opens below)) | Available | 000025302 |
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| 658.802 MOO Global marketing and advertising : | 658.802 OUW Integrated marketing communications/ | 658.802 PAR Contemporary Issues in Marketing and Consumer Behaviour/ | 658.802 PEL Marketing Communications / | 658.802 PEL Marketing communications : a European perspective / | 658.802 PER Strategic integrated marketing communication : theory and practice / | 658.802 PIC Integrated marketing communications / |
Includes bibliographical references and indexes.
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