Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 4th edDescription: xlviii, 781 p. : ill. ; 29 cmISBN: - 0324289561 (student ed. with InfoTrac)
- 0324320159 (student ed.)
- 0324317182 (instructor's ed. with InfoTrac)
- 659.1 22 OGU
- HF5821 .O34 2006
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Central Library First floor | Alahram | 659.1 OGU (Browse shelf(Opens below)) | Available | 000026718 |
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| 659.1 MOR Advertising & IMC : | 659.1 MOR Advertising : principles & practice / | 659.1 OGU Advertising and Integrated Brand Promotion / | 659.1 OGU Advertising and Integrated Brand Promotion / | 659.1 PER Strategic Advertising Management / | 659.1 PER Strategic Advertising Management / | 659.1 RIE Positioning : |
Includes bibliographical references and indexes.
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