Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey & P. R. Smith.
Material type:
TextSeries: emarketing essentialsPublication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2009.Edition: 3rd ed., Reprint edDescription: xviii, 508 p. : ill. ; 25 cmISBN: - 9780750689458
- 658.8002854678 22 CHA
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| 658.800285416 PAR Using the microcomputer in marketing / | 658.8002854678 CHA Emarketing excellence : | 658.8002854678 CHA Emarketing excellence : | 658.8002854678 CHA Emarketing excellence : | 658.8002854678 CHA Emarketing excellence : | 658.800285574 BAN Marketing database analytics : | 658.800285574 BAN Marketing database analytics : |
Published in association with: the Chartered Institute of Marketing.
Reprinted of 2008 ed.
Index : p. [501]-508.
Glossary : p. 483-500.
Includes bibliographical references.
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