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Research Methods for Business Students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: xxxi, 614p.: ill.; 24cmISBN:
  • 9780273716860 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 650.072 22 SAU
LOC classification:
  • HD30.4 .S28 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 650.072 SAU (Browse shelf(Opens below)) 000018076 replaced by 114946 Available 000030934
Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018077
Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018074
Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018073
Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018072
Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018071
Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018070
NB - Book (Non borrowing) Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Not for loan 000018069
Total holds: 0

Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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