Exploring direct and relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson.

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TextPublication details: Australia : Thomson 2004.Edition: 2nd edDescription: xxiv, 520 p. : ill. ; 25 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				658.84 EVA (Browse shelf(Opens below))					Available			000003302

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Includes bibliographical references and index.

Previous ed.: published as Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London: International Thomson Business, 1998.

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