Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

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TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				658.8 CHU (Browse shelf(Opens below))					Available			000003303

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Includes bibliographical references (p. [587]-605) and indexes.

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