Basic marketing research : Using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.Edition: 2nd ed. Pearson International EditionDescription: xxix, 4-510 p. : col. ill., col. maps ; 26 cmISBN: - 9780131354210 (pbk.)
- 0131354213 (pbk.)
- 22 658.830285554 BUR
- HF5415.2 .B7787 2008
- 85.40
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Central Library First floor | Alahram | 658.830285554 BUR (Browse shelf(Opens below)) | 364 | Available | 000016325 |
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| 658.83 SAR A concise guide to market research : the process, data, and methods using IBM SPSS statistics / | 658.83 SHE Customer behavior : | 658.83028 MAZ Statistics for marketing and consumer research / | 658.830285554 BUR Basic marketing research : | 658.8340846 AGI The aging consumer : | 658.8342 EVA Consumer behavior / | 658.8342 FOX Consumer behaviour : |
Includes bibliographical references and index.
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