Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 7th ed. McGraw-Hill- International editionDescription: xii, 299 p. : ill. ; 24 cmISBN: - 9780071263634 (alk. paper)
- 0071263632 (alk. paper)
- 658.802 22 LEH
- HF5415.13 .L395 2008
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | Alahram | 658.802 LEH (Browse shelf(Opens below)) | 364 | Available | 000015819 |
Total holds: 0
Browsing Central Library shelves,Shelving location: First floor Close shelf browser (Hides shelf browser)
| 658.802 HOO Marketing strategy & competitive positioning / | 658.802 IMC The IMC handbook : readings & cases in integrated marketing communications / | 658.802 JAI Marketing planning & strategy / | 658.802 LEH Analysis for marketing planning / | 658.802 MAR Marketing in Practice Case Studies. | 658.802 MAR Sustainable marketing / | 658.802 MAR Marketing strategy and competitive positioning / |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.