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Qualitative Marketing Research : A Cultural Approach / Johanna Moisander and Anu Valtonen.

By: Contributor(s): Material type: TextSeries: Introducing qualitative methodsPublication details: London : Thousand Oaks : SAGE, c2006.Description: xi, 227 p. ; 25 cmISBN:
  • 1412903807 (cased)
  • 1412903815 (pbk.)
  • 9781412903806
  • 9781412903813 (pbk.)
Subject(s): DDC classification:
  • 658.83 22 MOI
LOC classification:
  • HF5415.2 .M623 2006
Other classification:
  • 85.40
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Alahram 658.83 MOI (Browse shelf(Opens below)) 6461 Available 000014679
Total holds: 0

Includes bibliographical references and index.

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