Strategic Management in Action / Mary Coulter.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: 3rd ed. International EditionDescription: xv, 350 p. : ill. ; 26 cmISBN: - 0131293885
- 658.4012 22 COU
- HD30.28 .C696 2005
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | Alahram | 658.4012 COU (Browse shelf(Opens below)) | 06458 | Available | 000014375 |
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
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