Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: Upper Saddle River, United States : Pearson Prentice Hall, c.2006.Edition: 11th edDescription: xxxi, 599 p. : ill. [col.] ; 24 cmISBN: - 0131469185
- 9780131469181
- 0132390027 ( Hard Cover)
- 9780132390026 ( Hard Cover)
- 658.8 KOT 22
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| 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT A framework for marketing management / | 658.8 KOT Principles of marketing / |
Includes appendix.
Includes Glossary.
Includes index.
Includes bibliography.
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