Marketing research : (Record no. 7566)

MARC details
000 -LEADER
fixed length control field 00831nac a22002291u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95036703
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131257331
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 5471
-- 5471
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,c1996.
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 890 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Distributer : Al Ahram.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
511 ## - PARTICIPANT OR PERFORMER NOTE
Participant or performer note Catalogued By : Mahitab.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.83MAL
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Source of classification or shelving scheme Vendor
        Central Library Central Library First floor 29/01/2008 Purchase 180.00 13 23 658.83MAL 000006714 15/07/2025 12/12/2017 225.00 Book - Borrowing    
        Central Library Central Library First floor 29/01/2008   180.00 10   658.83MAL 000008997 15/07/2025 07/12/2011 225.00 NB - Book (Non borrowing) Dewey Decimal Classification  

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