The dollarization discipline : (Record no. 6608)

MARC details
000 -LEADER
fixed length control field 02200nac a22003011u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004007665
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471659509
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number FOX
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 6608
-- 6608
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fox, Jeffrey J.,
245 14 - TITLE STATEMENT
Title The dollarization discipline :
Remainder of title how smart companies create customer value-- and profit from it /
Statement of responsibility, etc Jeffrey J. Fox, Richard C. Gregory.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,2004
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 262 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note distributer: Al-Ahram
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization.
511 ## - PARTICIPANT OR PERFORMER NOTE
Participant or performer note catalogued by: wessam
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Value added.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction
General subdivision Evaluation.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gregory, Richard C.,
Dates associated with a name 1965-
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley042/2004007665.html">http://www.loc.gov/catdir/description/wiley042/2004007665.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0417/2004007665.html">http://www.loc.gov/catdir/toc/ecip0417/2004007665.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0616/2004007665-b.html">http://www.loc.gov/catdir/enhancements/fy0616/2004007665-b.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8FOX
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 27/11/2007 Purchase 3 2 658.8FOX 000008353 15/07/2025 01/03/2011 Book - Borrowing

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