Marketing : (Record no. 5953)

MARC details
000 -LEADER
fixed length control field 00766cam a22002415a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150817t1997 ||||| |||| 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96019557
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132527103
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132634204
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Transcribing agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1997.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details col. ill. , map ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index .
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references .
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8KOT
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type Vendor Cost, normal purchase price Serial Enumeration / chronology
    Dewey Decimal Classification     Central Library Central Library First floor 08/11/2007 Purchase 1 658.8 KOT 000006979 15/07/2025 21/12/2008 Book - Borrowing      
    Dewey Decimal Classification     Central Library Central Library First floor 01/07/2009   1 658.8 KOT 000016723 15/07/2025 05/04/2011 Book - Borrowing Alahram 121.60 72

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