Strategic market management / (Record no. 5475)

MARC details
000 -LEADER
fixed length control field 00990nac a22002531u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98016155
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471177431 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 98016155
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AAk
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 5475
-- 5475
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Strategic market management /
Statement of responsibility, etc David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc J. Wiley & Sons,c1998.
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 330 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Distributer : Al Ahram.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
511 ## - PARTICIPANT OR PERFORMER NOTE
Participant or performer note Catalogued By : Mahitab.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley031/98016155.html">http://www.loc.gov/catdir/description/wiley031/98016155.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of Contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/onix02/98016155.html">http://www.loc.gov/catdir/toc/onix02/98016155.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8AAk
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 29/10/2007 Purchase 6 15 658.8AAk 000006717 15/07/2025 14/10/2018 Book - Borrowing

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