Strategic content marketing : (Record no. 31092)

MARC details
000 -LEADER
fixed length control field 01034nam a22003138i 4500
001 - CONTROL NUMBER
control field 021190360
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260209093131.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230810s2024 enka f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032438481
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Description conventions rda
Transcribing agency StDuBDS
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number FAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Farkas, Dan,
Relator term author.
245 10 - TITLE STATEMENT
Title Strategic content marketing :
Remainder of title creating effective content in practice /
Statement of responsibility, etc Dan Farkas and Rebecca Geier.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent 266 pages :
Other physical details illustrations (black and white) ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
Content type code txt
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
Content type code txt
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
Media type code n
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Arrived date list February2026
Resource For college Communication and mass media
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Geier, Rebecca,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 09/02/2026 Purchase 3220.00 40027   658.802 FAR 000057496 09/02/2026 4025.00 09/02/2026 Book - Borrowing

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