The handbook of online and social media research : (Record no. 31007)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02163nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-ScBUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125102031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200219s2010 enk f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470710401 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-ScBUE |
| Language of cataloging | eng |
| Transcribing agency | EG-ScBUE |
| Description conventions | rda |
| Modifying agency | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 22 |
| Item number | POY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Poynter, Ray, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The handbook of online and social media research : |
| Remainder of title | tools and techniques for market researchers / |
| Statement of responsibility, etc | Ray Poynter. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | West Sussex, United Kingdom : |
| Name of publisher, distributor, etc | Jphn Wiley & Sons Ltd, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 441 pages ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index.<br/> |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| Source of heading or term | BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media. |
| Source of heading or term | BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet searching. |
| Source of heading or term | BUEsh |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | Reading book |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Cover image |
| Uniform Resource Identifier | <a href="http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book - Borrowing |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Donation-Gift | Central Library | Central Library | First floor | 25/11/2025 | Donation | 658.83 POY | 000057401 | 25/11/2025 | 25/11/2025 | Book - Borrowing |